The Ice Cream Beat is a Concept Food Venue Located in Tokyo Disneyland. It is an ice cream parlor that tells the story of Huey, Dewey and Louie attempt to create the perfect ice cream recipe for Queen Minnie. This story is taken from the Disney and Square Enix collaboration game Kingdom Hearts Birth by Sleep. This Video game tells the story of a long journey of three young heroes that travel to different Disney worlds to protect them from falling to darkness with the power of friendship and a little help from King Mickey.
One of these worlds is Disneytown in which the heroes encounter the Ice Cream Beat as a mini game where they help Huey, Dewey and Louie reach the ultimate ice cream recipe by fixing the ice cream machine. At the same time the hero is competing in the million dreams awards in which the citizen that reaches more good deeds in Disneytown receives a prize. Pete joins the competition by disguising himself as captain justice and a race begins between these two characters to see who reaches more votes by helping the Ice Cream Parlor.
The ice cream venue has adapted the concept by giving the guest the choice of going on the hero or Pete’s side and get the ice cream recipe that they want. The concept is to choose the ice cream flavor that you want and then choose the decoration of your ice cream. The decoration that the guest choose will define which side he will be picking. Each time a guest gets a decoration they will receive a card with a code that once applied online it will unlock that recipe in the video game to boost the characters powers. This guarantees that the guest will have to eat many times to collect them all. Also each item sold represents a point to that side and in an interval of two hours a winner will be decided. If your side wins you can unlock a special weapon in the game.
The design of the venue is based on Disney Town and Toontown.
This project is entirely an assignment for graduate school.
