School Assignment in which I designed a Concept Merchandise Vehicle for Disney's Fantasmic Live Show in Hollywood Studios. The objective was to come up with a custom merchandise vehicle since currently there is none for the show. Part of the challenge was to not use existing branding for the show and come up with a new image that can blend better with the story that I would develop for the vehicle.
Reimagined Fantasmic Logo
Phrase Illustration and Type Treatment
This phrase is used to end the show since Mickeys goes through different adventures in his imagination.
This phrase is used to end the show since Mickeys goes through different adventures in his imagination.
Once he mentiones this phrase firworks and mutliple light flashes occur, some of these coming out of mickey's fingers.
The illustration shows moons and stars to represent the dream among specific characteristics that identify the character.
Show Illustration
This Illustration is designed to serve as a storytelling conduct by portraying elements of the show that the guest will encounter.
In this case we see Mickey controlling his dream while not beign aware of the danger that is about to unfold.
Maleficent Jacket Illustrations - Detail
T-Shirt Design Concept 1
T-Shirt Design Concept 2
Varsity Jacket Concept 2
This concept is based on a trend created by guests in which they wear personally customed varsity jackets representing their favorite character, therefore gathering in the park as a crew. I used this opportunity to create a design focused on Maleficent, which plays a big role in this event.
This concept is based on a trend created by guests in which they wear personally customed varsity jackets representing their favorite character, therefore gathering in the park as a crew. I used this opportunity to create a design focused on Maleficent, which plays a big role in this event.
Varsity Jacket Concept 1
This concept is based on a trend created by guests in which they wear personally customed varsity jackets representing their favorite character, therefore gathering in the park as a crew. I used this opportunity to create a design focused on Maleficent, which plays a big role in this event.
Costume Concepts
These Concepts are based on the costume worn by Mickey when he is fighting his nightmare.
It also works as a subconscious story element preview of the show for guests
Maleficent Horns Hat Mickey's Light Up Bust
Fiberglass and Carbon Fiber for the Outer Shell Concept in which Mickey is holding the Sword to fight his nightmare
Composite Shell, Softer outer layer and Stiffer Inner Layer the design has elements of the conflict which include the hill in which he
stands and the water surrounding him. The tip of the sword lights up.
Star Shaped Lamp Concept Sorcerer Hat Lamp Concept
The concept is based on showing how The concept is based on the water holding the Sorcerer' Hat
the star comes out of the Sorcerer's Hat The water is a big element of the show taking form of a character itself,
at the same time the hat itself lights up as a representation of its power.
Merchandise Vehicle Assembled
The merchandise vehicle was designed to be a storytelling medium since guest will interact with it before the show.
The bottom panels of the vehicle show a visual prologue of the show's story explaining what lead's to mickey dream and what the villains have in plan for him.
The edges of the vehicle show characteristics of the villains that mickey will encounter as well as the wheels show silhouettes of these characters.
The top of the vehicle shows the coming battle.